Executive Director of Marketing and Business Development
Jasmine is a driving force in the continual growth of ASPA and bringing the public image of the organisation to life through creative marketing. As a highly strategic thinker and business minded professional, Jasmine has played a vital role in the choir’s expansion across the country, building and maintaining excellent relationships with external stakeholders in order to provide incredible opportunities for girls and the organisation as a whole. With her infectious positivity and spontaneity, Jasmine has the ability to approach people and tasks with a sense of playfulness, while being committed to achieving well-articulated goals at a high standard. Jasmine is solutions focussed and detail orientated providing leadership in complex projects and ensuring the best possible outcome.
Jasmine has also been integral to the 25-year strong relationship between Qantas and the AGC, overseeing three Qantas advertising campaigns and hundreds of high profile events including major sporting matches, G’Day USA tours and television appearances.